The work, as other people told it.
Television features, documentaries, brand films and press coverage — most of it earned rather than bought. This is the record of a club and a body of work becoming part of the civic conversation in Indianapolis.
Television features and interviews.
Local broadcast coverage across four years, spanning club news, esports, community programming and brand launches.
Documentary and series work.
The story of Indy Eleven, told by students
Shot and directed by Ball State University students. We shaped the storytelling around the creation of the club, its supporter culture, and where it was heading — giving an outside team the access to tell it honestly rather than producing a brand film ourselves.
Independent documentary · club origin and culture
Access, performance and representation
One of the last projects I started at Indy Eleven — a docu-series built on getting real access to the first team and the narratives around performance, dedication and what it means to represent a city.
Series concept · first-team access
Explaining the game-day experience
A partnership video on what made the Indy Eleven match-day experience distinct in Indianapolis — and why that distinctiveness was the commercial asset, not a nice-to-have.
Summer 2021 · civic partnership
Brand films at KM&A.
Client and capability films produced during my time leading business development at KM&A.
Written and designed work.
Indy Eleven Brand Book
Built with Patrick Cummings. I created the wireframe and wrote the content — the document that defined how the club spoke about itself.
View the brand book →IMS Bronze Badge
A conversation with friends at the Indianapolis Motor Speedway about Bronze Badges and my family's history with them at the track.
Earned coverage follows a story worth telling.
The press came because the work was distinct. That sequence is the point.